Gassing up your car is not a dramatic moment, but in this new slow-mo spot from Venables Bell & Partners it is. You see, the good citizens of Yourtown don’t want you to damage your Audi by filling it with the wrong gasoline. That would not be right, nor good.
Quick question, is this spot mildly insulting to women? Sure, there’s an enlightened and empowered woman at the center of the spot and she drives an Audi. But the rest of the cast thinks she’s not capable of gassing up at the correct pump.
Of course, the rest of the cast are dolts.
What’s your take?
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How excited do you think all those actors were to get their first major slow-mo “Noooooooooooo!” moment?
If the rest of the cast were men assuming the woman didn’t know what she was doing, I’d question whether it was insulting to women, but the rest of the cast was a mix of men and women.