I have to admit, I’m usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun:
With over 5 million hits, it’s certainly spread beyond Belgium. The townspeople watching all this don’t seem to have much of a reaction. And with the unfurling of the banner in English, it’s clearly intended for a larger audience.
Duval Guillaume was the agency responsible.
Such a great Idea ! Quite shocking but on the other hand left a big impression