Timex Wants Us To “Return to the Outdoors”


Return to the Outdoors is a campaign from Timex, in support of the watchmaker’s Expedition brand. I don’t know if Patagonia CEO, Yvon Chouinard, wears a Timex or not, but it would be hard to find a better spokesman for the outdoors lifestyle.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.