Timex Wants Us To “Return to the Outdoors”


Return to the Outdoors is a campaign from Timex, in support of the watchmaker’s Expedition brand. I don’t know if Patagonia CEO, Yvon Chouinard, wears a Timex or not, but it would be hard to find a better spokesman for the outdoors lifestyle.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.