Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category.
Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied with other hydration supplements, and is a popular alternative to other sports drinks.
Creature created a bespoke typeface for the new Nuun logo. And the agency’s redesign of the Nuun.com website showcases the new visuals, online community and e-commerce platform with an easy-to-navigate, understated interface.
Additional features include a dedicated NuunClub page, which explains more about the brand’s sports fundraising program; athlete testimonials from across variety of sports; and news and information about Nuun’s professional brand ambassadors – including golfers Paul Casey, Lucas Glover, and Davis Love, Olympic skate skier Holly Brooks, triathletes Leanda Cave, Michelle Ford and Marisa Asplund, as well as cyclist Jeremiah Bishop.
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