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Three Time Zones Away, Fiercely Competitive Nevertheless

Pac-10’s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar.
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To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms.
Mutt designed the logo to capture the powerful landscapes that set the West Coast apart and to represent the strength of the league.
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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Charlie Quirk says

    I think it’s sharp. Quite amazing how long that kitsch old one logo hung around. A couple of years back they made some subtle tweaks, but it still looks like it belonged in 1985.
    Love that the design is color agnostic as is demonstrated in the range of team palettes.
    CQ