Writing in the New York Times today, Nat Ives sheds light on the newest scam: click fraud. Since pay-per-click advertising (and there’s some on our site) is the newest cash cow for companies like Google, this could be a huge problem very soon.
It’s also the latest gotcha for marketers who are desperate to precisely measure their results (or ROI for you DM dorks). The more we rely on back-room technology to track an ad’s impact and determining its ultimate cost, the easier it will be for hackers and scammers to screw with the system.
