Blogs are being discussed just about everywhere in mainstream media today. CNBC and other news programs have even begun to feature bloggers like Ana Marie Cox, a.k.a. Wonkette, as talking heads. Now wiki is having its day in the sun. Business Week and Red Herring recently ran articles on this open source publishing technology.
While speaking yesterday with Sun Times advertising columnist, Lewis Lazare, I mentioned my efforts to bring the power of wiki (and other Conversational Media tools) to branded communications. I’m not sure how well I described wiki’s potential upsides, but tech startup Jotspot does a wonderful job of outlining the many uses.
The Wonders Of Wiki
October 19, 2004 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
