The Search Is On for Interactive Talent

New York City-based writer and editor, Jim Hanas, has an interesting piece in this month’s Creativity about where the next generation of interactive creatives will come from. According to his article, and several others I’ve read, there is a dearth of talent avaialble.

“We cleared out an entire generation of talent when the bubble burst, so the true believers and the ones who had enough talent to make it through have become rarer and rarer birds,” says Matt Freeman, CEO at Tribal DDB Worldwide. “You layer on top of that the fact that now the most prized skills are not just pure interactive skills but the ability to integrate interactive thinking with broader marketing thinking, and those people become rarer still.”

I’m glad I moved my work to the interactive realm when I did. It’s hard to see the progress sometimes, but we’ve watched interactive go from a curiosity on the fringes of the agency business to its centerpiece in no time at all.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.