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The Oxymoronic Nature Of Advertising

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from Welcome to Optimism: W+K gave a lecture June 29th at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Carl LaFong says

    Is that Bozo after a week in sunny Barbados – or Michael Jackson between plastic surgeries?

  2. KRank says

    Stating the obvious seems to be all the rage among these brilliant and radical creatives. Yechh. Radical advertising, talk about oxymorons.