The Non-RSS Subscription Model

My dad’s a retired dairy exec. He used to read The Milkweed, a dairy industry trade rag that’s been in continuos operation for 27 years. He relates to AdPulp through that lens. So, it was neat to see Peter Hardin, The Milkweed’s editor and publisher in this morning’s New York Times.
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The Milkweed has over 7500 subscribers and accepts no advertising. Which, of course, is a wonderful way of building trust with one’s audience.
I can’t help but wonder, would you trust us more if we stopped running ads? Would it make for a better pub?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.