The Irritainment King of Sacramento

irritainment (eer.uh.TAYN.munt) n. Entertainment and media spectacles that are both annoying and compulsively watchable.
CNET says Casey Serrin is “on his way to becoming the most hated blogger on the Internet.”
Serrin, 24, is a “would-be real estate mogul” from Sacramento, CA. He bought eight houses in eight months in four states with no money down looking to fix ‘n flip. He became over-leveraged and lost all eight homes. Instead of hiding his head in the sand, Serrin instead chose to reveal all (including bank statements) on I Am Facing Foreclosure.
His decision to do so has brought out the haters—everyone from fellow speculators to devout Christians to people hoping his wife divorces him for being financially cavalier. Yet, it appears Serrin is intent on making lemonade.
Since launching his Web site last September, Serin has discovered that it can be profitable to outrage and annoy the thousands of people who visit his blog every day. He estimates he was making up to $1,000 a month through Google ads and believes he’s on track to make even more through Yahoo’s ad network. His notoriety has led to appearances on Suze Orman’s and Robert Kiyosaki’s advice shows, and he says he’s working on a book and advice packet that he’ll sell online.
Consumerist has more.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.