The Fattening of America: It’s Not All Advertising’s Fault

I once interviewed at an ad agency that had a manufacturer of corn syrup on its client roster. And while it didn’t make a difference in me getting the job or not, frankly, I was really turned off by that because I’ve read countless times how the abundance of corn and corn-related products in every step of the food chain has done a number on our health. And I’m a guy who’s done my share of casino marketing.
I’d forgotten all about that agency until I started leafing through The Fattening of America: How the Economy Makes Us Fat, If It Matters, and What to Do About It by Eric A. Finkelstein and Laurie Zuckerman.
I was sure that in this book, advertising and marketing would get the blame for America’s expanding waistlines, but the truth is more complicated than that. The authors examine every aspect of the way we live our lives these days, and how even today’s schools, jobs, and government policies have affected our collective health.
If you’re looking for a good examination of one major topic in our society, read The Fattening of America. There are lessons to be learned that relate to almost any client you have, or even your own lifestyle. And remember that we in advertising play a role in it all: we advertise the food, the grocery stores, the fast-food joints, the medications, the diet plans and the hospital services.
Special thanks to Anna at FSB Associates who provided me a copy for review.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.