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The Difference Between Smart And Clever

The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist.
economist.jpg
created by Ogilvy + Mather, Singapore
All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.