The Concierge’s Blazer

According to Lewis Lazare, Hotel Monaco, a division of Kimptom Hotels, will begin to sell its staff outfits to customers who want to look at home in the lobby.

Of course these aren’t exactly standard-issue hotel uniforms. Underscoring the Monaco’s penchant for always displaying good taste, the small chain tapped noted fashion designer and Chicago native Cynthia Rowley to do the honors of giving Monaco employees a stylish new look that they all have now just begun to wear.
The new ensembles range from a gray cotton sateen suit with a mauve, cloud-print cargo shirt for male front desk attendants to dark plum corduroy blazers for doormen and green rose-print microfiber dresses for the housekeepers.
But more importantly, at least from the standpoint of fashion-conscious Monaco guests, a large number of the uniform separates will be available for purchase at all Monaco properties at prices ranging from $50 for a paisley men’s tie in blueberry or raspberry up to $316 for the men’s corduroy blazer.

The move makes sense. If you can buy the bedding, the bed, the mini bar items, etc., why not the concierge’s blazer?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.