The Brief Looks At The Ad Biz With Depth

I’m not sure who’s behind it, but there’s a new blog called The Brief that seems to have a leg up on many other sources when it comes to ad news and gossip tidbits. Today, they have a piece on Kansas City’s Bernstein-Rein:

Bernstein-Rein has added three McDonald’s co-ops to its portfolio. B-R went up against some folks you probably have never heard of: Stern Advertising in Pepper Park, Ohio, and Moroch & Associates of Dallas. B-R has had their hand in Mickey D’s for more than forty years on the national and local level, so this extension makes some sense.

When I first subscribed to Adweek in 1993, it had six regional editions and was the go-to source for who’s going where, who’s doing what and which agency is landing/losing an account. Seems that Adweek is ceding that ground to blogs like The Brief, which try to get ahead of the traditional press, and this blog, which tries to add original analysis to the news.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.