Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat.
Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand’s thinking.
With this humorous new campaign from GSD&M, Jack Link’s goal is to reframe the cultural perception of jerky and meat snacks from a road trip food for the outdoor consumer to a mainstream protein snack for anyone seeking protein and sustainable energy.
According to JackLinks.com, p
- Build and repair tissue
- Digest food you’ve eaten
- Give you energy for activities, like kiteboarding
- Do other bodily functions that are essential
CREATIVE AGENCY
- Agency: GSD&M
- Launch Date: 2/18/2019
- Spot Titles: Row, Come On, Build, Break Time, Mini Fridge and Blender
- CEO: Duff Stewart
- Chief Creative Officer: Jay Russell
- Group Creative Directors: Nicole DuMouchel Davis & Bryan Edwards
- Creative Director/Art Director: Tiff McKee
- Creative Director/Writer: Rick Abbott
- Junior Art Director: Ivy Phan
- Junior Copy Writer: Julian Castillo
- SVP/Director of Production: Jack Epsteen
- VP/Head of Content Production: Laura Busino
- Senior Producer: Dylan Heimbrock
- Account Leadership: Coley Platt. Monte Hawkins, Alexandria Reid
- Strategy: Michael Dezso, Valerie Furgerson, Alex King
- Business Affairs Manager: Lindsay Wakabayashi, Lara Drew
- Project Manager: Candice Coy
PRODUCTION COMPANY FOR VIDEO AND WEB:
- Prod Company: Prettybird
- Director: Rami Hachache
- Executive Producer: Suzanne Hargrove
- Line Producer: Hannah Cooper
- Editorial/Audio/Color/Finish: TBD Post
- Editor: Andrea Mendoza
- Producer: Kate Eads
- Audio Engineer/Sound Designer: Dusty Albertz
- Colorist: Brandon Thomas
- Flame: Dennis Valk
- VFX Row + Blender: Perfect Form Design
- Lead Artist: Brad Hodgson
- VFX Build/Come On + Mini Fridge: Burning Tractor
- Lead Artist: Wes Meyers