Text Buzz: Wireless To Wired

According to Seattle Times, Starbucks fields thousands of calls each year from customers phoning from the road to find the nearest Starbucks store.
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Customers with cellphones and mobile devices can now save themselves the call. Mobile users can send a text message with the area’s zip code to MYSBUX (697289), and a list of nearby Starbucks stores will pop back.
I just tested it and it works. Now, if someone comes up with the same system for indie coffee shops, espresso addicts will be hooked up.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.