Text Buzz: Wireless To Wired

According to Seattle Times, Starbucks fields thousands of calls each year from customers phoning from the road to find the nearest Starbucks store.
starbucks_sign.jpg
Customers with cellphones and mobile devices can now save themselves the call. Mobile users can send a text message with the area’s zip code to MYSBUX (697289), and a list of nearby Starbucks stores will pop back.
I just tested it and it works. Now, if someone comes up with the same system for indie coffee shops, espresso addicts will be hooked up.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.