Ten Minus Six

Crain Communications’ Creativity is now a quarterly, down from 10 printed issues a year.
Yet editor Teressa Iezzi says, “We are the architects of our own evolution.” I’m sorry, but print editors don’t draw up their own demolition.
She also says Creativity-Online.com, “has in its relatively short life become the industry’s leading creative hub.” According to its editor, I might add.
She’s not done. Iezzi puts words in our mouths with, “Like you, we love, live and breathe creativity here at Creativity, and we believe that changing now will enable us to stay at the forefront of the discussion of its evolution.” That’s a great goal, but creative people don’t tell other people how creative they are or do their thinking for them.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.