Tavelocity Makes Nice Gnome Space

Random Culture points to an article in Adweek today about brand icons on MySpace.

Travelocity is the latest advertiser to seek out friends on MySpace through an ad icon.
The company’s Roaming Gnome mascot, introduced in 2004, has established a profile on MySpace (www.myspace.com/roaminggnome) that offers users special perks and deals when they add him as a friend.
Ad icons have proven big draws on the social network. Burger King has used its King mascot to gather 135,000 friends, Wendy’s used its Square character to attract 70,000 friends, and Honda’s Gil the Crab has also established a healthy following.

Travelocity’s page is one of the nicer layouts I’ve seen on MySpace.
If you know of other advertising characters active in the social networking space, please tell us about it the comments.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.