Brandweek: Subaru is breaking a network TV and cable push for its first SUV, the B9 Tribeca.
The effort, via Subaru’s new agency, DDB in New York, shows the SUV rolling along city streets. The spot, set to Kansas’ classic-rock staple Dust in the Wind, has other SUVs turning to dust, rusting away and becoming junkyard scrap as the Tribeca passes them.
Tim Bennett, director of advertising at the Cherry Hill, N.J., automaker, said a large grassroots and Internet effort aim to reach people who “are very active, not always in front of a TV.
“One of the targets is definitely the urban buyer,” said Bennett. “There’s an urban sensibility; we are targeting the kind of people
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Ridiculous. Why the f@! do people need SUV’s for the city? They’re just the gas guzzling station wagons of this century. Americans can be so stupid sometimes. I’ll sell them because that’s my job, but I’d rather the companies makes some smarter cars, and the public not be such status obsessed idiots and just focus on reality for once.