Support The Arts—Buy Modo & Modo

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According to The Telegraph, the Italian maker of a small black notebook once used by Vincent Van Gogh, Henri Matisse and Ernest Hemingway has put his company up for sale.
Mario Beruzzi’s company Modo & Modo sold 4.5m Moleskine notebooks across the world last year, half of them in the United States.
The notebooks, which have a pocket for mementos and an elastic band to hold them closed, were made by a French company until it went bankrupt in 1986. Beruzzi relaunched the product in 1998, twelve years later.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.