Suit Migrates To Agency-Side. Personal Shopper Needed.

The NY Times reports today that Karen C. Francis, with Harvard MBA and 20 years of client-side service, will be named Publicis & Hal Riney’s chief executive.
from the article: The migration of brand marketers to agency executive suites, once rare, is becoming less so as agencies seek to remake their business models to meet the challenges from clients anxious to find nontraditional approaches for reaching consumers.
“I’ve always looked at marketing with the consumer at the center,” Ms. Francis said in a telephone interview on Friday, “how all the experiences a consumer has with a company affects the consumer’s decision to spend his or her hard-earned money.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.