Stuff This In A Stocking

PSFK points to an innovative new organizer from Mr. Smith Inc., “a provider of consumer products that serve an existing function better or do something wholly new.”
Here’s the whimsical product description from the manufacturer:

Compact, splash-proof, and colorful, Jimi™ is the wallet re-born. Jimi™ is a real pocket wallet – as in one that fits in your pocket. Is it a travel wallet? A take-out-at-night wallet? Cycling wallet? Snowboard wallet? Eco wallet? Sure. All of the above, but it’s also been called the anti-wallet, so go figure. What we know is that with Jimi™ you carry less crap, are more successful at work and have more fulfilling relationships. Actually we have no evidence for the second two; it’s just a feeling.

I’m ordering mine now. It’s only $14.95. And no, this is not a paid advert.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.