Stuff This In A Stocking

PSFK points to an innovative new organizer from Mr. Smith Inc., “a provider of consumer products that serve an existing function better or do something wholly new.”
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Here’s the whimsical product description from the manufacturer:

Compact, splash-proof, and colorful, Jimi™ is the wallet re-born. Jimi™ is a real pocket wallet – as in one that fits in your pocket. Is it a travel wallet? A take-out-at-night wallet? Cycling wallet? Snowboard wallet? Eco wallet? Sure. All of the above, but it’s also been called the anti-wallet, so go figure. What we know is that with Jimi™ you carry less crap, are more successful at work and have more fulfilling relationships. Actually we have no evidence for the second two; it’s just a feeling.

I’m ordering mine now. It’s only $14.95. And no, this is not a paid advert.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.