Spotlight on NW Creative: Funko Bobbleheads

One man’s schwag is another man’s prized collectible. Such is the case with the miniature toy replicas of famous people, whimsically known as bobbleheads.
A popular item in the 1950s and ’60s, bobbleheads experienced a renaissance after appearing as giveaways at baseball games in the 1990s, according to this Seattle Times story.
Today, these fun toys are big business. Funko, a Seattle-area bobblehead maker has gone from three to 17 employees, and from a 1,000-square-foot facility in Snohomish to a 17,000-square-foot warehouse in Lynnwood, Wash.
Funko is one of the world’s largest suppliers of pop-culture bobbleheads, this year shipping more than 900,000 units of about 70 models.
In the last five years, the company’s annual revenue has grown from $850,000 to an expected $10 million this year.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.