Spotlight On NW Creative: Account Wins @McBru

Editor’s Note: I recently asked agencies doing business in the Pacific NW to send us news of their account wins, important staff changes, new creative and anything else we should know. Jeff Hardison took me up on that, so his agency gets two AdPulp mentions in one day. Hey, all you need to do is feed us.
It’s a good day when a boutique marketing communications agency can celebrate selection by both a technology company from half way across the globe and another very close to home. McClenahan Bruer Communications (McBru) had that good day last month when it announced two big account wins in Sydney, Australia-based software company Altium and Hillsboro, Ore.-based TriQuint Semiconductor.
Faced with a drastically changed media landscape for reaching electronics engineers, Altium came to McBru based on the agency staff’s experience helping b-to-b technology companies navigate both online and offline community-building programs that reach and inspire customers.
“McBru not only understands our technology and customers better than most agencies; they have the kind of modern marketing experience you generally expect from a consumer firm,” said Alan Smith, Altium’s associate director of corporate communications.
McBru is helping TriQuint–2009’s Oregon Technology Awards System/Hardware Company of the Year–with customer engagement, Web development, online advertising and lead generation.
“We were first attracted to McBru because of its philanthropic activities and participation in Oregon’s high tech community,” said Brandi Frye, director of corporate communications and marketing at TriQuint. “Since we’ve engaged them, we’ve come to realize how much experience they have in working with technology companies like ours around the world. It’s been assuring to have a like-minded partner so close to us.”
“Being chosen by two extraordinary companies to work on two dramatically different programs is both an honor and the kind of challenge we thrive on,” said Kerry McClenahan, CEO of McClenahan Bruer Communications.
Another note from the Editor: It’s time to broaden this series a bit. I want AdPulp to be “the source” for West Coast ad news. So, if you’re somewhere between San Diego and Anchorage, forget Ad Age and Adweek. Give us your updates and we’ll give you some press. Cool?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.