Spotlight on NW Creative: Sustainable Business Oregon

Sustainable Business Oregon is a new title from Portland Business Journal. The pub has been up and running since the start of the year.
Upon my first visit to their site, I took note of the nice design, a mix of local and national news, and this Sponsored Tweet Ad Unit from Portland agency Grady Britton.
I’m not sure how often this ad unit is updated, but I like the idea of keeping things fresh by updating the content inside an online ad unit. It’s a way for the advertiser–in this case Grady Britton–to add utility. The fact that they want to do so speaks volumes about the agency without one word of chest-beating copy.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.