Spotlight on NW Creative: Good Food At A Great Price

Food carts are incredibly popular in Portland. And they’re becoming more popular everyday, in part because they offer an appealing product in lean economic times.
According to Patrick Alan Coleman at Portland Mercury, in 2008 the Multnomah County Health Department gave annual mobile food unit licenses to 370 carts and trucks. Due to demand, 2009 saw a nearly 25 percent increase in the number of licenses handed out by the health department. Currently, there are 461 licensed mobile food units in Multnomah County. Another 34 or so are in the process of applying for permits.
It’s a big story that local and national media is all over. For instance, the following video footage appeared on MSNBC.

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Blogger Brett Burmeister from is featured above, along with Cami Kaos of Strange Love Live and Greg Abbott of Whiffies.
In this next piece, we see Karen Brooks, The Oregonian’s food editor. She recently reviewed the city’s “Top 10 Food Carts” for the paper.

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I also wrote about my first visit to Cora y Huichol Taqueria recently, after reading about the SE Portland food cart in Gourmet Magazine.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.