Spotlight on NW Creative: Paisley Penguins

Seattle’s Woodland Park Zoo is opening its all-new, $6.5 million Humboldt penguin exhibit on May 2nd.
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Modeled after a natural refuge in Punta San Juan in Peru, the 17,0000-square-foot exhibit offers rocky pools, crashing waves and beaches, dramatic underwater viewing and enhanced educational opportunities. The sustainably-built exhibit also will help reduce waste through green technology water filtration, rainwater reclamation and geothermal heating/cooling.
Wong Doody’s MoreColorful campaign seeks to connect with Seattle residents and tourists through artful whimsy. “We took a very simple, recognizable element, the penguin, and made it artful and unexpected,” says Tracy Wong.
The agency is working with the zoo and local artist group, the Greenwood Collective, on commissioning artists who will paint dozens of penguin statues that will be distributed throughout the city for display. Free penguin painting workshops for amateur artists will be held in May.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.