Some Sound Thinking

I’m generally not much of a fan of anti-drug campaigns, but the Sound Advice Project is a pretty cool idea.

From Creativity:

Parents can record a short message to their child on the teen anti-drug non-profit’s site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet for the child. The agency drew from research that found kids whose parents talk to them about drugs are up to 50% less likely to use.

Maybe it’s just because I’ve never heard of creating bracelets from sound waves. But it’s a very innovative piece of thinking.