Some Bloggers Make Bank

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BusinessWeek is sharing some interesting figures regarding how much income certain A-list blogs pull in.

  • boingboing.net
    Launched: January, 2000
    Revenue: Over $1 million a year
  • icanhascheezburger.com
    Launched: January, 2007
    Revenue: Estimated $5,600 a month
  • shoemoney.com
    Launched: October, 2005
    Revenue: $12,000 a month
  • overheardinnewyork.com
    Launched: July, 2003
    Revenue: Estimated $8,100 a month
  • kottke.org
    Launched: March, 1998
    Revenue: Estimated $5,300 a month
  • talkingpointsmemo.com
    Launched: November, 2000
    Revenue: Estimated $45,000 a month
  • perezhilton.com
    Launched: September, 2004
    Revenue: Estimated $111,000 a month
  • gothamist.com (and 13 other sites in the “-ist” network)
    Launched: January, 2003
    Revenue: Estimated at $250,000 a month
  • techcrunch.com
    Launched: June, 2005
    Revenue: $200,000 a month
  • gofugyourself.typepad.com
    Launched: July, 2004
    Revenue: Estimated $6,240 a month
  • mashable.com
    Launched: July, 2005
    Revenue: Estimated $166,000 a month
  • problogger.net (multiple sites)
    Launched: November, 2004
    Revenue: Over $100,000 a year

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.