Smart Phone App Turns To TV For New Users

We don’t see many TV spots for smart phone Apps. But here’s one from Zite, “the intelligent magazine App, you make your own.”

Sadly, Zite didn’t give us much to love here, but for people currently using Flipboard, this spot might raise an eyebrow. And let’s face it, the App is free. It’s not hard to download Zite and take it for a spin around the Web?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.