Okay, for decades women all over the world have been guilt-tripped by advertising into changing their looks. But, wow, seeing this spot is just…well…take a look:
It’s just so…blatant. I’m guessing the Cannes judges fawning over the Dove “Evolution” spot won’t be talking about the cultural impact of this one.
[UPDATE] I didn’t know this: The “Fair & Lovely” Skin Whitening brand? It’s owned by Unilever–same as Dove. I guess a “Campaign for Real Beauty” doesn’t sell in some parts of the world…
