Skaters Shred The Web

If you’re a skater, Real Simple Syndication (RSS), just got simpler. To keep up on the latest news from Roller Warehouse, and to share that news on your own web site or MySpace page, you can now add a bit of code and presto–instant skater-specific newsfeed.

Roller Warehouse: Aggressive Rollerblade Skates
On the news ticker, each topic contains the first 30 to 40 words of the article. Clicking on a topic takes you back to the company’s original blog page where you can read the entire text.
Since starting the program, sales on the company’s main shopping site are up over 10%.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.