Sharks Will Eat Your Lunch

Dallas-based, Moroch, created a new web site for McDonald’s.
WWW.FILETOFISH.COM encourages visitors to play an interactive game to save their Filet-O-Fish Sandwich from swimming sharks. The top 50 player’s scores from around the country will be displayed ongoing while game “codes” to circumvent levels can be accessed by passing the link along to friends, taking a survey or through successfully completing levels.
Market intelligence firm IDC, said over 84 million people visited online gaming sites in 2003, with over 104 million projected by 2007.
The online game, titled “Shark Bait”, is part of comprehensive and integrated multimedia campaign including Spanish and English language television and radio spots, rich-media banner ads, outdoor and point-of-purchase. The campaign will run in 50 U.S. media markets and over 2,700 restaurants.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.