Sexy Ad Gets Massachusetts Legal Briefs In A Wad

In the pages of GQ or Maxim, you wouldn’t think twice about the above ad, which is for Jiwani, a tailor specializing in custom-made suits. But place the ad in Massachusetts Lawyers Weekly and you’ve got a controversy on your hands.
Slate examines the controversy:

Evidently, at least two-dozen readers of Massachusetts Lawyers Weekly were infuriated by the ad’s placement in a legal publication; law being that rare profession in which “women struggle mightily to achieve the same respect and status as men.”

So, setting aside the fact that the ad isn’t really all that creative or original, can the media placement of an ad render the ad inappropriate?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.