A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification
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“spec virals”
-viral infection
-spec virus
Viral Infection. That’s (good sh)it!
Viral Infection. You heard it here first.
Trademark paperwork in progress.
Give me “A-List” status
You’ll need to talk to Nick Denton about A-listing. In the meantime, I can get you a rather nifty Nick Denton Trucker hat. If it doesn’t fit, I’m sure it’ll be a hot item on eBay someday.