Sellin’ It

RestrictionsApply at Why Advertising Sucks sees just how pathetic we who toil away in advertising are.

We, the industry as a whole, are perhaps the only people who collectively hate what we do for a living, where each day is a living hell. There is no evidence of job satisfaction. Sure, there is no perfect job, but everyone who doesn’t work in this industry just seems happier.
Which begs the question; Just who the hell do we think we are? I’m talking about us as professionals. I think the source of our anger is the fact that we think we are artists with great ideas, when in reality we are nothing but really creative salespeople.

Hmmm…I’d like to be an even more creative salesperson. Sales is the name of the game. P&G has to sell soap. Bud has to sell beer. John Irving has to sell books. Wilco has to sell concert tickets. And we have to sell our ideas to difficult clients.
Selling ideas, while often trying, sure beats the hell out of every other job I’ve ever held.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.