Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit.



According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year.

An estimated 2 million visitors generated by Pure Michigan last summer came from the Great Lakes region and 1.2 million were from elsewhere around the country. Furthermore, the state received $4.90 for each dollar spent on Pure Michigan advertising in 2011.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.