Putting gross things–like a cockroach–in your mouth is disgusting. So why smoke? That’s the gist of this new campaign for Washington’s anti-smoking efforts, care of Seattle agency, Sedgwick Rd.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.