Toyota is going artsy to promote its new 2012 Scion iQ.
Take a look:
There is a lot more to see at ScionAV.com, which is a textbook content marketing play.
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.