Schwag Man Shoots…And He Scores!

You gotta love the net. I mean, where else are you going to find a report on a guy who sent letters to 100 consumer goods companies asking for free merch?
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The 39 Dollar Experiment was Tom Locke’s attempt to test the corporate generosity waters. Most companies said no, but several said yes. Burt’s Bees provided a free stick of lip balm. Carma Labs provided a free jar of Carmex. Stash sent nine free tea samples. Eden Foods sent free pasta, tea and soymilk. Pepsi sent a free pen, pencil and stickers. And Mercedes Benz sent a free keychain.
Note, the stingy bastards got no play here. It pays to be generous.
[via Consumerist]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.