Root On

Joy enjoying at Austin City Limits Festival
Maine Root, maker of hand crafted all natural sodas, knows how to create passionate users of its product. And with the care they put it to their manufacturing process, it’s little wonder.

We use Organic Evaporated Cane Juice to sweeten our sodas. This sweetness is made by passing the whole sugar cane through a set of rollers, then drying the extract into crystals, no extra processing and no additives. Organic Evaporated Cane Juice sweeteners are derived from the first carbohydrate of photosynthesis, sucrose. Bottom line is that it tastes better, and since it is Organic, it is better for you, better for the farmers, and better for the ecosystem. By buying this product you are supporting Organic Farming, Organic Farmers, and helping create a demand for non GMO products.

The soft drink company also delivers its product locally in a vegetable powered VW Diesel.

The Jetta “pickup truck” was converted by Matt to run on Recycled fryer oil collected from local restaurants. It’s true, smell the exhaust pipe, it smells like Chinese food or French fries (depending where the oil came from). In fact he first diesel engines (invented by Rudolf Diesel in the late 1800’s) were actually designed to run on plant oils. By using “waste” oil as fuel, we are utilizing a product that was destined for a landfill. Even better, the emissions are MUCH, much cleaner! Tests vary, but results show that running on SVO (Straight Vegetable Oil) produces 40% less soot than diesel, and 50 – 75% cleaner overall. Not only is SVO a renewable resource that’s better for your engine, but it’s eco-friendly as well.

[via Adrants]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.