Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about.

I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads–trapped as they are inside a media vehicle–are woeful competitors.