McBride To World: “Relax, Everything’s Going To Be Okay”

Lots of strange things happen in Adlandia, for it’s a place populated by strange (sometimes wonderfully so) people.

Chuck McBride, heretofore to be known as Chuck McBlood, is one of the indsutry’s more high profile oddballs. Yesterday he made a mock horror video, apperently in reaction to news that he would be leaving TBWA Chiat/Day to form his own firm.
Ad Age calls it “an innovative alternative to the standard-issue press release reassuring employees and marketer clients.”
Of course, it’s all just a big bad joke. No art directors nor copywriters were harmed in the making of this video. Reputations are another matter.
McBlood’s message–that he killed the agency that supports him and his staff–is meant to reveal the absurdity of that claim. Sadly, the absurdity of the video overpowers the cleverness of the rebuttal.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.