Redefining “The Company Car”

from Fast Company Now: Hyperion, a software company, announced this week that employees who purchase a Toyota or Honda hybrid (or any other vehicle that gets more than 45 miles per gallon) over a gas-guzzler will be reimbursed $5,000. Given that Hyperion aims to reimburse about 200 of their 2,500 employees each year, this adds up to a hearty $1 million per year to put the brakes on global warming and conserve natural resources.
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from Hyperion’s web site: On November 29, 2004, Hyperion launched Drive Clean to Drive Change, an initiative designed to empower our employees to take a personal step to improve the air by driving a car that goes further on a gallon of gas. Many of our employees are already interested in and already inclined to take this step. As a company, we are simply doing what we can to help. Hyperion also launched the Companies for Clean Air Consortium to help other companies create similar programs.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.