Redefining “The Company Car”

from Fast Company Now: Hyperion, a software company, announced this week that employees who purchase a Toyota or Honda hybrid (or any other vehicle that gets more than 45 miles per gallon) over a gas-guzzler will be reimbursed $5,000. Given that Hyperion aims to reimburse about 200 of their 2,500 employees each year, this adds up to a hearty $1 million per year to put the brakes on global warming and conserve natural resources.
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from Hyperion’s web site: On November 29, 2004, Hyperion launched Drive Clean to Drive Change, an initiative designed to empower our employees to take a personal step to improve the air by driving a car that goes further on a gallon of gas. Many of our employees are already interested in and already inclined to take this step. As a company, we are simply doing what we can to help. Hyperion also launched the Companies for Clean Air Consortium to help other companies create similar programs.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.