WakeUpWalMart.com has launched an advertising campaign aiming to dissuade what it calls Wal-Mart Stores Inc.’s core customers — Southerners and conservative Republicans — from shopping at the retailer.
WakeUpWalMart.com, which was formed two years ago by the United Food and Commercial Workers union. The UFCW’s tagline is “A Voice for Working America.”
The first ad to air criticizes Wal-Mart’s ties to China. The ad alleges that Wal-Mart has contributed to the loss of American jobs by purchasing Chinese-made goods, proclaiming “It’s just not American.”
[via The Wall Street Journal (paid sub. req.)]
Red, White + Blue vs. Red, White + Blue
June 1, 2007 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
