This year’s batch of Super Bowl spots simply can not wait.
Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so…
“Our agents are the very heart of our business, so it was important for us to create an ad that celebrates their capabilities,” says Bev Thorne, chief marketing officer, Century 21 Real Estate LLC.
Whether fans of NFL football or crass commercialization care for these teaser spots, I don’t know. I do know that the CENTURY 21 spots were created by Red Tettemer + Partners, an independent agency in Philadelphia. And no, that’s not Christina Henricks. You’ll have to wait for Mad Men to return for those curves.
Anyone wanna wager on the big game? My money says this Century 21 campaign will suck. I mean, c’mon, Deion Sanders?