Reality Strips The Gloss From Magazines (Or Not)

In today’s Sunday Style’s section, the reality of fashion and popular culture magazines is exposed. What is found there may not please those looking for the fictional renderings recently made popular by books, film and TV.

Krishtine De Leon, one of six interns picked to star in an MTV reality series set at Rolling Stone, expected an office out of “Almost Famous,” the 2000 movie about the early-1970s heyday of the rock music magazine. “The type of place where people were doing copious amounts of drugs to get their stories in on time, hobnobbing with lots of celebrities, no real rules,” she said.
Instead, she found a workplace that was less like Woodstock and more like Wachovia bank. “It was like any other freaking office with cubicles,” Ms. de Leon, 24, said. “Very typical.”

Keeping with his magazine’s corporate identity, Jann Wenner describes reality television as “a very good marketing idea.” AdPulp’s complimentary translation: “Wow, free exposure for my brand…this is almost as good as the Summer of Love!”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.