Pushing The Buttons Of A Fussy Child

I don’t surf the mobile web, but Scott Karp of Publishing 2.0 does. Thing is, he’s not fond of the experience.

I’ve had it with all the hype about mobile being the next big thing — more to the point, I’ve had it with the mobile web. Here are five reasons why the web on the go still has a long way to go.
1. Wireless carrier networks are SLOW
2. Public WiFi access is a SCAM
3. Sites aren’t formated for small screens
4. Mobile device screens are too small
5. Advertising gets in the way
I have no doubt that the mobile web will eventually mature — just like Web 2.0 will eventually grow up. But for now, it’s still a fussy child

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.