Purely Commercial Environment To Make Space For Ads

Ad Age reports on the desanctification of the iTunes store by advertising.

Coming soon to iTunes: ads. Apple — a brand that prides itself on the purity of the user experience — will soon put up billboards on its popular iTunes service, according to content partners who have been briefed on the plan.
Apple’s current plans call for the ads to appear only in the lower-left corner of the iTunes library.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.